DomainTier
About

A blue book for domain names

Cars have the Kelley Blue Book. Houses have comps. Domains had guesswork: appraisals that call a $300 name $8,000. DomainTier fixes that, with a value you can defend, built from what names actually sell for.

The story

DomainTier wasn't built in a weekend. The methodology behind it took years to develop, and a small group of working domain brokers quietly used it to price real inventory long before this site went public. What you see here is that same methodology, opened up: the formula, the evidence behind every number, and the confidence we have in it, all on the page.

Domains can have a blue-book value. The formula just has to be honest about its evidence.

What makes it different

Four principles hold across every valuation.

01 — Evidence

Evidence over opinion

Every valuation is anchored to a database of over 1.3 million recorded sales that grows daily, and the report shows the comparable sales it used rather than just a number.

02 — Range

A band, not a guess

One precise-looking figure for a domain is a lie. We quote a liquidity floor, a market value, and a strategic premium: the range a name realistically trades in, depending on how it's sold.

03 — Corroboration

Documented sales, corroborated

When the exact name has a recorded sale, the report says so, then shows whether an independent read of market demand supports that price or flags it as a single-buyer premium.

04 — Honesty

Honest about limits

Where evidence is thin, like brandables with no sales history, the report says so and stays conservative rather than inventing precision.

The full formula and every stage of the process are documented on the methodology page.

Always getting sharper

Accuracy is measured, not assumed. The whole methodology, from the evidence and comparables to the formula that weighs them, is continuously scored against fresh recorded sales it has never seen, and every miss is studied. If you find a name we get wrong, especially one you bought or sold yourself, tell us. A real closed price is the hardest test a valuation can face, and every one we see goes straight into making the tool better.